Omnicell UK and Rowlands Pharmacy join forces to raise awareness of the importance of adhering to medication

In July, Omnicell UK and Rowlands Pharmacy are launching 'Let’s Take Care of It' campaign in National Medication Adherence Week (3-9 July)

New research released as part of National Medication Adherence Week (3-9 July) finds 93% of pharmacists and their staff believe patients don’t understand the impact of medication non-adherence, with patients often preoccupied when collecting or ordering their prescriptions.

77% of pharmacy staff believe that patients are often distracted by their mobile phone. An equal number felt that patients have been distracted by children and 60% felt that parking restrictions were to blame. All factors contributed to preventing patients from listening to crucial information regarding dosage and the impact of adherence on long-term health outcomes. Shockingly, 93% of pharmacy staff feel that media scare stories about drugs and side-affects (such as statins) impact adherence rates with patients.

Non-adherence to medication is a major health issue facing the UK. The cost to the NHS of people not taking their medicines properly and not getting the full benefits to their health is estimated at more than £500 million a year, with a further cost of £300m on wasted medication. But the consequences are not just financial and go far beyond what most patients envisage when they forget to take their pills. In the EU alone, nearly 200,000 deaths occur each year due to missed doses of medication.

The cost to the NHS of people not taking their medicines properly and not getting the full benefits to their health is estimated at more than £500 million a year

In July, Omnicell UK and Rowlands Pharmacy are launching ‘Let’s Take Care of It’ campaign in National Medication Adherence Week (3rd to 9th July 2017) to help address the issue. The campaign will be supported by specially produced educational leaflets and display posters for both patients and carers in all Rowlands Pharmacies.

The survey went onto find that 86% of pharmacy staff felt more should be done to make patients aware of the impact of non-adherence to their long-term health conditions. Sadly, albeit unsurprisingly, 71% of pharmacy staff felt funding cuts faced by community pharmacy would impact patients and their medication rates, as well as believing more could be done across the NHS to tackle the problem, including:

  • 74% believed that pharmacy assistants and support staff could be used more to spot signs of non-adherence
  • 96% believed that GPs and pharmacists should work more closely on Patient Medication Reviews (PMRs) and share their findings and outcomes
  • 55% of pharmacy staff believe that PMRs need to be increased
  • 75% of pharmacy staff felt that both GPs and pharmacists should be involved in patient conversations about adherence to medication

Paul O'Hanlon, Managing Director of Omnicell UK comments; “All major chronic illnesses require effective adherence and medication management – without which people won’t get better and at worse their health may even deteriorate. Whilst the reasons for non-adherence amongst patients are varied, none are insurmountable. This includes easy to use weekly pill packs which contain all medication packed into individual blisters for different days and times of the week, so patients know what to take, and when to take it.

We are delighted to be partnering with Rowlands Pharmacy to raise awareness of the issue and would welcome the opportunity of working with other pharmacies to replicate this best practice and help instigate real change across the healthcare community.”

42% of pharmacy staff felt that patients were often embarrassed about picking up medications for issues such as mental health

He continued; “Our survey also found that 42% of pharmacy staff felt that patients were often embarrassed about picking up medications for issues such as mental health. In reality, most pharmacies have private consultation rooms where patients can discuss their health issues in confidence. Patients and/or carers don’t have to struggle alone or in silence – there are health professionals available and willing to help support all adherence issues.”

Leah Davies, Rowlands Pharmacy, comments; “We are delighted to be working with Omnicell to challenge poor adherence rates and support carer friendly communities. By speaking to patients about what may be impacting their adherence and jointly deciding upon an action plan we are able to support the needs of our patients and continue to be true to our value of putting patients at the heart of everything we do. Working together, healthcare professionals can really make a difference to medication adherence rates and the wider health of patients living with long-term conditions. So, if patients or carers have concerns about their medication or are struggling to take it as prescribed, they can speak to a member of their Rowlands pharmacy team, we pledge to give them the help they need to manage their medication more effectively.”

For more information about the campaign visit: letstakecareofit.com or omnicell.co.uk

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