Mira Showers announces new sales director

Head of channel marketing, Nigel Breddy, welcomes promotion

Nigel Breddy

Mira Showers has strengthened its sales team by promoting current head of channel marketing, Nigel Breddy, to sales director.

Breddy, who joined Kohler Mira, parent company of Mira Showers, 25 years ago as an export shipping clerk, boasts 20 years of sales service and his previous role allowed him to gain a wealth of experience of both the business and its customer base.

In his new role, he will assume ownership of Kohler Mira sales and will be responsible for delivering the numbers and driving profitable growth for the business.

Liz Hazeldene, managing director of Mira Showers, said: “Nigel is an excellent choice for this role. He has played a central part in our marketing success and has consistently proved himself, achieving great results in the process.

“During his leadership of the mass retail channels, he has brought focus and attention to the ever-changing market and has successfully delivered a number of key strategic projects that have been instrumental to the growth of the business.

“We recognise the importance of internal progression and Nigel’s well-deserved promotion is another example of the company providing people with the opportunity to develop their careers at Kohler Mira.”

Breddy added: “I have experienced the evolution of the business first hand having seen it grow from strength to strength and I am honoured to be part of the leadership team for the next stage of the journey.”